What is this? From this page you can use the Social Web links to save On the Ethics of Article Spinning to a social bookmarking site, or the E-mail form to send a link via e-mail.

Social Web


E-mail It
June 18, 2007

On the Ethics of Article Spinning

Posted in: article marketing,article rewriting,article spinning,ethics,internet marketing,SEO

So you want to exponentially increase the effectiveness and efficiency of your article marketing efforts, and you’re looking towards article spinning to achieve this goal. But there’s a little voice inside of you asking, “Isn’t this kinda spammy? What will Google think of me?” I understand. I’ve been there. (Yes, not all internet marketers are slimy snake-oil salesmen.) But just like many other things in life, there’s a right (legal and ethical) way and a wrong (illegal, unethical, and “spammy”) way to use rewritten articles to expand your online reach. Today I’ll discuss the former.First, I’ll pose a “deep” question to you: Isn’t all knowledge spun? Think about that for a second. How many truly, 100% original ideas have their ever been? The wheel, the computer, pet rocks…and I’m drawing a blank. 🙂 No, seriously, there have been quite a few, but the vast majority of all that it is we know is simply a restating, permutation, and/or extension of a prior idea.

Don’t believe me? What if I told you that you likely use (and value) spun or rewritten content each and everyday? Do you read different bloggers’ summaries of important news stories or items of interest? Did you have to buy a new Calculus textbook each year of college (well, with the stunning breakthroughs and advances in Calculus yearly… 🙂 )? Wikipedia is a model of spinning. And at the risk of offending someone–the Bible is likely the most spun written work in all of human existence!

So, spun content is all around us, everyday. Is that a bad thing? Certainly not. First, who’s to say that they’ve created the ultimate, definitive version of any work? That would be presumptuous and ridiculous. Second, different people respond to different things, and what you may find interesting and useful, another may be unable to comprehend. Spinning content helps you appeal to everyone, instead of a select few.

My next point is most relevant to the online publisher: let’s say you write a good article. No, not just good, GREAT. You want to share this with the online world, so you’ll finally be recognized as the genius you always knew you were, and your servers will be “Dugg” and “Slashdotted” into oblivion. But there’s a problem–it’s only one article. On one server. Who’s going to see that?

The sad fact is that there are so many unethical scam artists out there choking the search engines with “psuedo-content” that the chances of your valuable, useful, real content being seen are minuscule at best. So you decide to post the same article on every site that will take it. And you wait…and wait…and wait…and still no one sees it.

Why? Because the search engines are looking for that one, ultimate version. And they have far too much work to do, and far too limited resources to store 100 copies of the exact same article, no matter how earth-shattering it is. So your article gets indexed from one site, you get one whole backlink to your site, and a handful of visitors who may or may not decide to share your wonderful article with the rest of the world. The problem is that your “message” is trapped within your “words.”

This is where the utility of spinning comes in. Spinning your content allows you to separate your “message” from your “words.” You can then continually “repackage” your message by creating several different spun versions, and then submit these “unique packages” to every site you can. The search engines then see each article as unique, and worthy of inclusion in their indices. You extend your online reach, appeal to a wider audience, and are rewarded for creating such great content with an influx of backlinks, visitors, and higher search engine rankings!

Of course, for maximal benefit, you’re going to need to start with a great piece of content. Spinning gibberish is a waste of time, and it’s this misuse of content spinning (often perpetrated by producers of worthless “automatic website creators” or “software spinner tools”) that probably gave you pause when you first considered content spinning to help boost your online marketing efforts. But it’s nice to be able to turn that one piece of great content into 10, 20, 50, or 100 pieces of great content!

Back to your original question–“What will Google think of me?” If your content’s good, Google will love you. That’s the bottom line. Google just wants to provide its users with valuable, useful content. If you can provide that, you will rank highly in Google. Spinning is not inherently bad, evil, or “spammy”–it’s only a tool for spreading your message online quickly and efficiently.

“So, where I can get quality spun versions of my articles, written by real people, not software, ready within hours and at insanely low prices (say, less than a penny-and-a-half per word)?” you may be asking. Well, it just so happens that <BLATANT_PLUG> SpunWrite.com </BLATANT_PLUG> provides just such a quality service. Check us out–you won’t be disappointed.

Well, that was longer than I expected. Hope you made it through the whole thing, and best of luck in your online marketing efforts!

Return to: On the Ethics of Article Spinning